Profit For Good Conference

Peter Singer will be willing to answer questions and hear comments on his talk in the plenary session, but above all, he is keen to hear about your own business experience, whether with "Profit for Good" businesses or in considering whether to move towards the "Profit for Good" model. So please come along ready to share your thoughts and ideas, as well as to listen to others.

"Impact" is everywhere — but what does it really mean? In this workshop, Founders Pledge's Ben Alsop-ten Hove and investor Luis Hanemann unpack the concept using clear examples and research-based tools. Learn how giving to charity can deliver real-world results — for society and your business — and how to define, measure, and communicate authentic impact. Key takeaways include a shared understanding of impact in personal and corporate giving, tools to assess charitable impact using evidence (e.g., cost-effectiveness, long-term outcomes), and clarity on what “$10k to charity” actually accomplishes.

Wat als je met dezelfde euro veel meer goeds kunt doen? In deze interactieve lezing delen Bram Schaper (Doneer Effectief) en professor Paul Smeets (UvA) hoe je met data en wetenschap keuzes maakt die écht verschil maken. Ontdek hoe effectief geven werkt, waarom het relevant is voor jou en je bedrijf – en hoe je vandaag kunt starten.

Marcello Palazzi and Michel Scholte explore how businesses can pursue 100% positive impact - not just profit. The workshop covers externalities, B Corp examples, and impact-driven ownership models like foundations and non-profits, highlighting companies that aim to do good through their core activities, besides their profits.

At Rituals, we believe doing good and becoming more sustainable has to go hand in hand. While we’re not perfect, we are fully committed to progress. In this workshop, we’ll share how our Profit Pledge enables us to give back to impactful causes, while we continue to grow and evolve on our own sustainability journey.

It’s never too late to start the journey towards 100% for Purpose. For some organizations, such as Patagonia, it took over 50 years! As you think about your purpose and your legacy, how can your business shift to a model where some, or better, all of your profits go to good causes? How can you balance growth with giving? What does the governance look like? How do you seek alternative financing?

If you want to explore how to navigate the journey towards a Profit for Good company, join this co-creation session with Julia van Boven (The School for Moral Ambition) and Pieter Paul van Oerle (nlmtd). Share your questions and co-design a post-conference program for those frontrunners who want to turn profit into scalable impact.

Two years ago, Patagonia founder Yvon Chouinard gave his company ‘to the Earth’. By adopting steward-ownership, he secured Patagonia’s mission for the long term. Patagonia is one of many companies worldwide using this model to reinvent capitalism. This workshop explores how steward-ownership works - and how your company can turn profit into lasting positive impact.

This workshop is designed for organizations which are committed to giving and want to sharpen their donation strategy for greater impact. We'll explore key lessons we've learned at Ambitious Impact through our work with major donors and corporate foundations — insights that can help you identify high-impact opportunities and avoid common pitfalls. You'll leave with practical, actionable steps to guide your next moves after the conference. We'll also briefly introduce the AIM Grantmaking program, our structured offering for those interested in deepening their approach to maximizing your impact.

How do Profit for Good companies stay true to their mission while generating a profit to redistribute? In this session, Amber unpacks the real-world challenges of balancing purpose and profit — and what happens when that balance tips. Expect practical insights on avoiding “mission drift” and keeping impact at the heart of a Profit for Good company. Session goals include exploring the unique challenges Profit for Good companies face when balancing mission and money, understanding the mission drift and the risks it presents to Profit for Good companies, sharing practical strategies to maintain alignment between purpose and profit, and engaging participants in reflection and peer learning.

When you run a small Profit for Good business, your systems either support your mission — or quietly erode it. In this session, Kat Dekker shares how Give Industries' systems have evolved over time to protect its purpose: from who gets paid what, to how pricing is communicated, to who makes which decisions. Through honest examples and reflection, this session explores how transparency, accountability, and simplicity can keep your business true to its values, even under pressure. Session Goals include sharing real-world strategies for embedding purpose into core systems like pay, pricing, and governance. Explore the tension between efficiency and integrity in small teams, offer tools and prompts for participants to reflect on their own systems and invite reflection on how systems shape culture, trust, and impact.