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moral ambition

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In our new documentary series Moral Ambition Films Presents, we spotlight pioneers who’ve traded prestige for purpose — professionals who have reimagined their careers to take on humanity’s biggest challenges.

The first episodes take you behind the scenes of our Moral Ambition Fellowships. From an off-grid retreat on a remote island, where trust is built and bold ideas take root, to the corridors of power in Brussels, where fellows learn how to turn ideals into policy.

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N° 1
addiction

Addiction takes many forms. For some, it’s the grip of products like tobacco on our health. For others, it’s a career path they no longer believe in — but can’t seem to leave behind.

In our first episode, we meet Eline Goethals and Vaibhav Jain: two fellows who left high-status careers to tackle one of the world’s deadliest industries head-on. “Some think we’ve already beaten Big Tobacco,” says co-founder Rutger Bregman. “But if you look at the vaping epidemic or the rise in tobacco deaths in poorer countries, the truth is: we’re not winning yet.”

N° 2
privilege

Many of us underestimate the power we already have to make change. Early in your career, giving back can feel like a distant goal. But by the time you “arrive,” it’s easy to lose the idealism you started with.

‍“People who begin idealistic can grow cynical,” says co-founder Rutger Bregman, “especially if they’re stuck in jobs where they don’t find like-minded peers.” In this episode, we meet fellows Michele Galli and Camille Sharara. Both left successful careers behind to pursue deeper purpose — and joined a movement for change.

N° 3
Frustration

Many people set out to improve the world only to feel disappointed when their first efforts fall flat — and be left with the feeling that could be doing more.
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‍“I’ve been working for more than ten years as a writer,” shares our co-founder Rutger Bregman. “I’ve stood on stages around the world. But after a decade, I had this nagging feeling: telling stories wasn’t enough. In fact, I think awareness is quite overrated.”
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Our Manifesto

Our movement started with a book. In Moral Ambition, Rutger Bregman reveals how the conventional definition of success is broken and how a movement of moral pioneers can change it.

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Dive into explainers on our cause areas and pressing global challenges, valuable insights, profiles of our fellows and inspirational community members, and more.

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