Profit For Good Conference

Peter Singer will be willing to answer questions and hear comments on his talk in the plenary session, but above all, he is keen to hear about your own business experience, whether with "Profit for Good" businesses or in considering whether to move towards the "Profit for Good" model. So please come along ready to share your thoughts and ideas, as well as to listen to others.

"Impact" is everywhere — but what does it really mean? In this workshop, Founders Pledge's Ben Alsop-ten Hove and investor Luis Hanemann unpack the concept using clear examples and research-based tools. Learn how giving to charity can deliver real-world results — for society and your business — and how to define, measure, and communicate authentic impact. Key takeaways include a shared understanding of impact in personal and corporate giving, tools to assess charitable impact using evidence (e.g., cost-effectiveness, long-term outcomes), and clarity on what “$10k to charity” actually accomplishes.

Wat als je met dezelfde euro veel meer goeds kunt doen? In deze interactieve lezing delen Bram Schaper (Doneer Effectief) en professor Paul Smeets (UvA) hoe je met data en wetenschap keuzes maakt die écht verschil maken. Ontdek hoe effectief geven werkt, waarom het relevant is voor jou en je bedrijf – en hoe je vandaag kunt starten.

It’s never too late to start the journey towards 100% for Purpose. For some organizations, such as Patagonia, it took over 50 years! As you think about your purpose and your legacy, how can your business shift to a model where some, or better, all of your profits go to good causes? How can you balance growth with giving? What does the governance look like? How do you seek alternative financing?

Two years ago, Patagonia founder Yvon Chouinard gave his company ‘to the Earth’. By adopting steward-ownership, he secured Patagonia’s mission for the long term. Patagonia is one of many companies worldwide using this model to reinvent capitalism. This workshop explores how steward-ownership works - and how your company can turn profit into lasting positive impact.

This workshop is designed for organizations which are committed to giving and want to sharpen their donation strategy for greater impact. We'll explore key lessons we've learned at Ambitious Impact through our work with major donors and corporate foundations — insights that can help you identify high-impact opportunities and avoid common pitfalls. You'll leave with practical, actionable steps to guide your next moves after the conference. We'll also briefly introduce the AIM Grantmaking program, our structured offering for those interested in deepening their approach to maximizing your impact.